How we bake

Care you can see, from sponge to finish.

A premium finish starts long before the decoration. It begins with a clear brief and a cake built carefully for the occasion.

Made to order rather than pulled from a shelf.

The process

Three stages, one considered result.

Each stage has a purpose: build flavour and structure first, then add the details that make the cake personal.

The sponge and flavour chosen for the occasion are prepared as the foundation of the cake.

Layers, filling and the base finish come together before the final decoration is added.

Colours, wording, toppers and finishing touches turn the cake into something specific to the celebration.

Inside the cake

A look inside Simi's sponges, layers and fillings. These are real cakes made for real orders.

Choose your own combination

Tell Simi what you already know. You can leave undecided details open for guidance.