Created for your occasion
Flavour, colours, wording and finishing details are chosen around the celebration.
Meet Simi
The hands and care behind every cake.
A personal cake should feel personal from the first conversation. That is why Simi guides every quote and order directly.
One baker, one clear point of contact.
From Smeelo's Cakes to Simi's
A small business built around meaningful moments.
Simi's Cakes & More was formerly known as Smeelo's Cakes. The name has changed, but the heart of the work remains the same: making cakes that belong to the person and occasion they were created for.
Every request begins with context—the date, the person being celebrated, the flavour, the colours and the feeling you want the cake to carry. From there, Simi turns those details into a clear quote and a made-to-order cake.
The website is designed to help you arrive on WhatsApp with the important details already organised, while keeping the final conversation human.
Start a conversation with SimiWhat to expect
Personal service without the uncertainty.
Clear steps, clear starting prices and direct confirmation before you pay.
Collection near Bree street
Collect directly, or arrange your own Uber or Bolt to collect the cake.
Quoted by Simi personally
Availability and the final price are confirmed before the deposit is requested.
Have a date in mind?
Tell Simi what you are celebrating.
You do not need every detail decided. Start with what you know and Simi will help with the rest.